Your furbaby deserves a diet as unique as they are
You'd do anything for your pet, and a pet nutritionist can help with the part you control every day: the bowl.
I'm Francis, and yes, I have a literal PhD in animal nutrition behind every science-backed, personalised diet for dogs and cats. Based in Singapore, I work online with anyone worldwide, through private nutrition consultations or a 10-week programme, no car rides required.
Want a plan made just for your pet? Book a private online session, and let's get that bowl sorted.
For the Discerning Pawrent Who Demands More Than the Ordinary
Their bowl is the part of your pet health you control every single day. Of course you want to get it right. Yet advice pulls in opposite directions: pet food marketing says one thing, the internet says another, and your neighbour swears by a third.
Diet often plays a part in the problems I see in dogs and cats during consultations, so I treat nutrition as proactive care. Every dog is different, and so is their perfect diet, built around their body, breed and quirks. Cats? Equally one of a kind.
Hi, I’m Dr Francis
I’m a PhD-qualified pet nutritionist and pet nutrition consultant for dogs and cats. Nothing makes me happier than helping pawrents turn their love for their furkids into a bowl that works.
Every pet gets a holistic look, from diet to behaviour and environment, before I change a single ingredient. Yes, the zoomies count too. 🐾
Advice about your pet should rest on solid ground, which is why my work is built on research and fieldwork rather than trends or sponsors.
Masters and PhD in animal nutrition
26 peer-reviewed scientific papers published
5 chapters authored in nutrition textbooks
Presented at over 35 international conferences
Career spent in zoos, rescue centres and the pet food industry across four continents
Whatever your pet eats today, you'll find a friendly ear and a plan that fits your home.
Bespoke advice for each pet, with every plan personalised to the individual
Independent advice, with no sponsored product promotion
No judgement about what you feed today
A kibble diet can be improved with the right additions
Raw and cooked diets both work when they are properly balanced
Plans formulated fresh for your pet, rather than adapted from a ready-made template
Pet Nutrition Services for Dogs and Cats
Some pawrents want a plan handed to them, while others want to learn the craft. I offer two ways to work as your pet nutrition specialist, plus free resources.
The Longevity Furmula: A 10-week pet nutrition programme where you learn to assess and adjust your pet's diet yourself, with me cheering you on.
Private Nutrition Consultation: A one-off online session, then a done-for-you diet plan built around your pet, your lifestyle and your budget.
Dogs: Diet support for dogs and puppies, with a dog nutritionist who plans around age, breed, health and zoomie levels.
Cats: Diet support for cats, with a cat nutritionist who plans around age, health and how your cat rules the household.
Free Resources: Browse free recipe e-books for balanced, home-cooked meals, ready whenever you are.
Prefer a One-Off Session With Dr Francis?
Demanding schedules leave little room for guesswork; sometimes you simply require an exacting plan prepared on your behalf. A private consultation offers the most direct path. Together online, we evaluate your household rhythm, your companion’s current baseline, and your primary health objectives.
Afterward, you receive an optimized, done-for-you diet plan shaped around our lifestyle and budget. Prefer home cooking? I will include a bespoke, balanced recipe.
Ready to delegate the planning? Bring your questions, your pet's current menu, and your goals—let us begin.
What you feed your pet is the most important choice you’ll make for them, every. single. day.
Here’s the thing: in almost every consult I’ve ever had with a sick cat or dog, their symptoms could have been either fully or partially prevented with proper nutrition.
Not only is this devastating for the poor furbaby, but it’s a real blow to the dedicated Pawrent who ends up feeling guilty as hell, not to mention left with a bank account drained from sometimes totally unnecessary vet bills… especially as they were just doing what the “experts” told them was right.
It doesn’t have to be this way.
Nutrition is the foundation of pet health and wellbeing (I cannot stress this enough) and, as a Pawrent, you have full control over what happens in your pet’s bowl every single day.
The real challenge comes from dodging the masses of misinformation out there from “expert” blogs, influencers selling you something, or “biologically holistic” pet food brands who could win awards in unethical marketing.
Lucky for you (and your fur family), you’re in the right place to bite through the overwhelm.
FREE DIET AUDIT & WORKBOOK
Start the transformation now!
After decades in the pet nutrition industry, here’s the truth:
Nutrition is the single most powerful tool you control to protect your pet’s health, wellbeing and longevity. Period.
What you feed your pet is the most important decision you’ll make every single day of their life.
Pet food brands? Masters of smoke and mirrors. Most marketing teams should be ashamed.
Kibble isn’t the enemy. With the right tweaks, even “junk” can be turned into gold.
Both raw and cooked diets can be incredible, but only if they’re done right.
Nutrition science can be made simple, and just a little must-know information goes a loooong way towards enhancing pet lifespan.
And please, never take nutrition advice from someone who’s profiting off the food they’re selling you.
Importantly: Every belly is different. Personalisation is paw-ramount.
Whether you feed kibble, cooked or homemade raw, you’re in safe hands here. There is no wrong answer, only even better solutions to be uncovered together. Just decades of experience, a whole lot of science, and pure excitement to help you skyrocket your pet’s health and joy-span.
Let’s get you that confidence and crystal-clear clarity on what truly works for your pet, so you can spend less time worrying and more time tail wagging with your thriving furkid. 🐾
Introducing The Longevity Furmula
The Longevity Furmula is a 1-on-1, tailor-made pet nutrition & wellbeing programme for dog and cat owners, pawrents, guardians, rescuers, or fosterers who are ready to take control of their pet’s health.
You’ll learn how to assess and optimize their diet yourself, cut through the pet food marketing BS, and make informed nutrition decisions with confidence that you’re doing everything possible to extend and enhance their life (boosting joy along the way).
In this 10-week, nutrition-nerd-approved programme, you’ll:
Master the fundamentals of pet wellbeing - physical, social, emotional, and environmental
Learn how to proactively spot signs of positive and negative health and wellbeing indicators
Discover exactly how to enhance wellbeing through nutrition (and how to know it’s working!)
Land the ideal nutrition mix for your pet(s) to reach their health & vitality goals
Build out a custom wellbeing tracker to support both current & future pet diet decisions so you can adapt your approach as your pet grows and always keep their diet optimized
Think of it as your step-by-step, ultra empowering roadmap to a longer, happier, healthier life for your furkid, without wasting money on unnecessary supplements, trendy foods, or jaw-dropping vet bills that never needed to exist in the first place.
Don’t just feed your pets! Fuel them for life.
When you invest in The Longevity Furmula, you’re unlocking so much more than nutrition knowledge.
You’ll walk away with the knowledge, skills, and tools you need to take ownership of enhancing your pet(s) quality of life from the inside out - today and in the future.
Your furkid(s) will benefit big-time from a lifetime of:
Paw-sonalised Plates
Science-backed diet plans, tailor-made for your pet, that actual work (no marketing fluff)
Happier Bodies and Minds
Think shinier coat, balanced moods, stronger muscles, and high-functioning tummies
Proactive Prevention
Saved from unnecessary aches and pains thanks to you, knowing how and when to tweak, evolve, and adapt what’s going inside their body based on specific and unique-to-them health indicators
Fewer Vet Visits
That means more time for cuddles, belly rubs and adventures (and a bigger treats and toys budget!)
Yes, learning new skills takes time. But do it once, do it right, and you’ll enjoy countless extra moments with your furkids - precious time together that is simply priceless.
Did someone say bowl goals?
Over 10 weeks we’ll work together to transform you into the Pawrent you’ve always wanted to be: confident, informed, and fully equipped to optimize your pet’s wellbeing from the inside out without feeling like you have yet another time-consuming to do in your already busy life.
This simple, sustainable, bite-sized Pawrent development programme is delivered across 3 key phases:
1/ Whole-Body Wellbeing
Everything you need to know (and nothing you don’t!) to master the five facets of pet wellbeing:
Behavioural Interactions
Environment
Physical Health
Nutrition
Mental Health
You’ll also learn how to spot which areas are underperforming and exactly how to address them by pinpointing nutrition levers and feeding routines to enhance behaviour, digestion, cognition, and overall wellbeing.
2/ Balancing the Bowl
After digesting the theory, it’s time to talk #bowlgoals.
By the end of this phase, you will:
Understand the pros and cons of different food types, and choose what works best for your pet, your lifestyle, and budget.
Learn to tailor the diet to their age, health, breed, and personal needs (meaning you’ll be fully equipped to handle their ever-changing needs throughout your furbaby’s life).
Seamlessly combine commercial foods, fresh ingredients, supplements, or home-cooked meals, optimised for your furkid’s every need (and tastebud)!
Now for the really fun part:
To ensure there’s zero guesswork or money wasted, you’ll get a private 90-minute workshop with Dr. Francis, where I will review your bowl goals in detail and ensure every adjustment is deliberate, measured, and assessed as being genuinely beneficial.
If your furbaby could understand that you were consulting with a world-leading expert on animal nutrition at this point in the programme all for the sake of their happy little tummy, I am sure they’d give you an extra head boop or two!
3/ Living Well
With Dr. Francis’s support, you’ll build out a simple, easy-to-use tool to reassess and fine-tune your pet’s wellbeing on an ongoing basis, typically every 6–12 months, keeping their diet optimized for the long term.
You’ll know how to introduce new ingredients, tweak feeding plans for picky eaters, and introduce lifestyle changes that actually work.
Best of all, the skills you learn here apply not just to your current pets, but to every future furry family member. No more relying on “pet gurus” or following conflicting advice online, you’ll have the confidence, knowledge, and strategies to do it yourself, every time. No one knows your fur baby like you do - let’s leverage that.
Simple, tailored nutrition for thriving bodies, shiny coats, and relaxed minds.
The science is clear on how to extend your pet’s life, and lucky for you, I’ve decoded it all
It’s time to ditch the guesswork, start feeding smarter, and give your furkid the longest, happiest life possible.
Pet Science, served fresh.
Bite-sized learning, fresh off the blog
Written by Dr Francis himself, and not AI (not images though)
